Posts tagged: White House Black Market

Damn Sneaky Marketing

By , September 23, 2009 5:55 am

Which stores send you weekly (and sometimes daily) ad and coupon emails? Please let me know who is sending out great deals that I am missing out on!

I get emails from New York & Company, Victoria’s Secret, Bath & Body Works, Borders, Barnes & Noble, and White House | Black Market (WHBM).

Damn WHBM and their marketing campaign. For the last two Thursdays they have sent me pictures of women modeling their dresses, while holding a cat. Apparently, all it takes to pique my interest in a product is a picture of a cat,* because I have visited their site after both emails. Is it more sad that I am admitting this, or that I am hoping one of you can relate (it doesn’t have to be a cat – anything cute and cuddly!)?

image:model with cat image:model with cat

*Especially a GRAY cat!!!

Developing personal style

By , October 30, 2008 9:22 pm

I saw this dress in an add for White House | Black Market and thought, “Ooo, I want that dress.”

<image: White House Black Market Dress>

Then, after thinking about it, for you know, a split second, I thought, “I don’t need a dress like that! What is wrong with me?!”

Nothing’s wrong with me. I just want a pretty dress, and a pretty occasion, and an excuse to look pretty and act pretty. Apparently, the print ad worked on me. Sometimes, you just want to dress up.

I’m almost done reading Valerie Frankel’s Thin is the New Happpy. I really liked the blurb of it that was in Self, and hey, what’s one more inspirational weight-loss book? Woo-hoo!

I don’t like it as much as I thought I would, but it’s not bad. Surprisingly (to me), my favorite chapter is the one in which Frankel describes when Stacy London, of What Not to Wear fame, comes over to her home and goes through her closet (this surprises me because it made me like London – I’ve always been weary of her after seeing the show).

Frankel is resistant about getting rid of her old, non-fitting, sloppy clothes. She thinks caring about fashion is superficial.

London goes on to tell her that caring about fashion for the sake of having the newest “in” item is superficial, but there is a difference between caring about fashion and having personal style. Having personal style can make you feel empowered, confident, and secure. It can make you respect yourself. It can express who you are on the outside.

Yeah, I am not explaining it very well, but it really clicked with me. I get what she is saying, because I do feel better about myself when I dress nicer. Even if it means wearing a nice top instead of a t-shirt with jeans. Or wearing some nice shoes on the weekend. Or pants that fit to work.

But I have to be careful. Because I am only now beginning to be excited about fashion, and don’t have a base of essentials to build on. I have to be careful not to buy things, like the dress above, just because it catches my eye.

I need to work on developing my own personal style first. I think I’m getting there. Slowly.

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