I wonder what’s going on in the movie theater industry. I was (pleasantly) surprised when Marcus Theaters started having $5 Tuesdays* – where you can see any movie for $5 and popcorn is free and snack prices are reduced. Steven and I appreciated it – we enjoy going to the movies but couldn’t justify the high cost of tickets. $5 sounds good to us!
Of course, then Tuesdays became a mad house at the theater (which is probably what they wanted), so we stopped going as much because the crowds stressed me out. Until Regal Cinemas started the same offer**… so we went there… until word got out about that theater and it was too crowded. Ha ha.
So we haven’t been going as much. If we do, we try to go after the movie we want to see has been out awhile, so it’s not as crowded. Or, go any day, and pay full price for something we really want to see, like Star Wars. That’s rare for us though.
Or, go when we have giftcards, which is what we did last night!
So we were waiting in line and heard the cashier tell the person in front of us to select the seats on the keypad. Steven asked me what theater that was for. “It must be for the new, big theater that they just renovated,” I said. “They must have added those nice seats!”
Nope, I was wrong. We were asked the same question. Apparently, they’ve renovated almost ALL the theaters to have the nice, plush, recliner seats.
Which was an awesome surprise!
But man, they must fit a third (or less?) of the amount of people they could fit in there before? So how is that going to increase revenue? Unless they plan to jack all ticket prices up, except on Tuesdays?
Me so confused.
But I was really comfy during the movie.
(Unfortunately, as you can imagine, nice seats don’t prevent people from playing on their phone during movies and making phone calls… sigh. But it does prevent them from kicking the back of your chair!)
*The theater had previously been doing select movies on Wednesdays and Thursdays for $5 admission.
**Plus some other deals, like cheaper drinks and snacks on other days, and so on.