Would you use Facebook if the “likes” count went away?
Or instagram or any other social media platform that uses metrics to show you the amount of “interest” in your postings, whether by likes, followers, etc. (And really… was the “like” feature always there? I can’t even recall!)
Well, this article is interesting (pdf here) (highly recommend if you have the time to read it!). The author discovered there is a browser plug-in called “Facebook Demetricator,” which removes all of the “numbers” from Facebook – likes count, who liked it, dates, etc. The plug-in description explains it well:
The Facebook interface is filled with numbers. These numbers, or metrics, measure and present our social value and activity, enumerating friends, likes, comments, and more. Facebook Demetricator is a web browser addon that hides these metrics. No longer is the focus on how many friends you have or on how much they like your status, but on who they are and what they said. Friend counts disappear. ’16 people like this’ becomes ‘people like this’. Through changes like these, Demetricator invites Facebook’s users to try the system without the numbers, to see how their experience is changed by their absence. With this work I aim to disrupt the prescribed sociality these metrics produce, enabling a network society that isn’t dependent on quantification.
Interesting to think that you get your “social value” from places like Facebook, but hey! That is the society we live in now. And that is what made the author of the article try it – they read a paper the plug-in developer, Benjamin Grosser, had written, where the point was that people are using these numbers to assign value to their relationships and life. SCARY! (or not? normal, maybe? sadly?)
So what did the author think after using the plug-in?
- They weren’t sure if it was “liberating or invalidating” to not know how many likes a photo would get.
- They did like not seeing who liked something, then liking it themselves, based on its merit and not feeling like they had to, because their friends did. I thought this was really interesting. I have liked things after seeing a friend like them, too.
- They felt immune to “viral posts, to Facebook peer-pressure, and to acutely targeted ads.” They hardly clicked anything, anymore, feeling like they were in a vacuum.
Super interesting, right?!
Alright, now tell me… would you try this Demetricator plug-in? Or do you NEEEEEED your numbers?!
Of course, I turned it on, to try! Here is a screenshot of the changes I noticed so far (showing my blog page for privacy reasons, but it’s similar on the personal page):
(Also, if someone likes a comment, it doesn’t show who, or how many, just that it was liked – you have to click on it to see by whom. And I really like that it turns off how many unread posts you have in your groups!!!)
But, I think I will still see these metrics in the pages app on my phone and on the iPad! We’ll see how this experiment goes!