I like this ad and I don’t even know why
And it’s for a brand I don’t care for! Well, their bras, anyway. Erin gave me a tank from them that I like.
Humor me for a bit*.
What do you think the first line of text in this ad means?
I read it, and thought, “I like that!” But then I was like, “Um, why do I like that?”
Is it a literal translation – if you are fit, you have more physical power? Or is it not so literal… being fit gives you confidence and more “power” in other aspects of your life?
Hmm. The things that make me think, these days. Ha ha.
I think I like it because power and strength are very important to me, and she is muscular, and I can relate to her body type (not the abs though, obviously).
But I thought it was odd I liked the ad so much… like, “rip it out of the magazine and pin it up” like it!
But I still don’t like their sports bras. Ha ha.
*Okay, okay, if you read this, you are humoring me, so, continue to humor me, please.
Themocracy
Oooh I like this ad too. It is nice to see a model who is not tiny and still looks amazing! And I can totally relate to those abs…..as in I have never seen mine- wow, that’s what abs look like ;).
Ha ha ha! 🙂
I don’t like their sports bras either and come to think of it I also hate the Mc tank I have because it chafes the crap out of my arms.
Back on topic.
I like this advertising slogan the best so far. I hate “strong is the new skinny” and any other slogan that puts down a group of people. I’m skinny and can’t do much to change it. This is at least empowering and doesn’t put any one down. Though I’m still not a huge fan of things like this 🙂
I agree, I love the “strong is the new skinny” too.
Good point, I didn’t even think about the negative connotation behind “strong is the new skinny,” implying naturally skinny people can’t be strong? Or, strong is better? That one bugs me too.
Their sports bras tore me UP, too!
I think this slogan is definitely better than some, but it still doesn’t wow me. It feels kind of “done” to me already.
I think they should start having slogans like “Get off yo a$$, b*tches!!!!” lol
OK so I’m in the minority because I happen to REALLY like these bras.
What if we interpret the word “fit” as a person from the UK would…sexy/hot. Would that be sexist or make the ad more likable?
The word “fit” can mean a lot of different things and doesn’t always mean trim, the way this woman looks. However, I wonder if the head of marketing chose a more full figured woman if the ad would be as believable, even if the average woman doesn’t look like this one regardless of her fitness level.
Once again, I overthink.
I really like their bras too! But only certain styles. I used to love the style she’s wearing in the ad (Juno) but then I lost weight and it started chafing me, but I didn’t have that problem with some of their other styles (Fiona and Phoebe). I also really like the Endurance Racer.
OK, I’ll end my little MC ad now. Sorry.
Nah, you aren’t overthinking! That was the kind of feedback I wanted. I didn’t even know that interpretation of fit from UK. I think fit = capable and sometimes, strong. I don’t think fit = sexy/hot. Because I am fit and not those things. Ha ha.
This is really interesting. I choose to interpret it to mean that the use of “powerful” correlates with confidence. And that is definitely a message I can get behind. I agree with Charlyn – I am not a fan of the whole “strong is the new skinny” or whatever the message is. It just sounds so exclusive and derogatory at the same time.
I read it as less literal, and I kind of like it. Even tho I hate the “strong is the new skinny” posts too, because I hate the term “skinny.” But “fit” and “Powerful” have so many positive connotations…
Wish I had her abs tho. For realz.
I don’t like their bras either, and a headband of theirs that I bought kind of sucks (in that it falls off my head!). But that hat was got from the women’s half is MC, and I love that.
Anyway. I take it as the not so literal meaning, that feeling strong and fit makes you feel more confident and powerful/in control of your life. And maybe if you read into it further, they’re encouraging women to work out to be fit and feel good about themselves, not to lose weight (which is along the lines of “strong is the new skinny,” but doesn’t inspire the same hate/annoyance).
Yes! I do like that hat! 🙂
I would love if their intent was to encourage working out for how good it makes you feel 🙂 Because that is the #1 reason I do it!
I love the idea of fit = power. BTW the best thing I’ve seen on personal power lately is this Ted talk by Amy Cuddy: http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.html
Such fascinating research, and how she got into this field of study is really moving. And yes, I admit – I have tried her technique!
Mmmm, sculpted arms.
ANYWAY!
Everyone gets inspired by different things. This one spoke to you. Probably because to you it means that working out makes you feel good. And being strong makes you feel capable.
You really need to stop taking pics of me while I’m working out, it’s weird…
Bahahahahahaha!!!!
I like the ad too, but I dislike their bras as well!!!
I like that the women in this ad is fit and looks healthy (aka not rail thin)!
I love MC bras! I had no idea so many people disliked them! I guess I’m glad that fitness is so popular now that lots of different sports bra options are available!
I like the idea behind “strong is the new skinny” but I think others are right in how it doesn’t achieve what it is meant to and puts down people that are naturally thin.
Thanks for a great post to make me think!
I’ve never tried a moving comfort bra, but I guess your post counts as an anti-advertisement. I usually get grumpy when I see ads like that because they only feature relatively skin muscular women, never women who are strong but don’t have six-packs. (And also, she has perfect hair and flawless skin and probably tons of make-up.) Like, when they have ads for running products featuring models who clearly spend most of their time lifting and not eating instead of running. It’s one of the reasons I stopped subscribing to fitness, running, and women’s magazines!